Digiview Drivers Update

Update Digiview Drivers Now, Click RED button above

Company Name: Digiview

Description: To address the demand for a functional monitor at a low cost for desktop computers, Continental Technology, Inc. used DigiView which was a proprietary computer monitor label. In order to promote their product and establish its identity in a very competitive market, CTI opted to bear the name DigiView.

A media blitz that would develop the image and advertise the DigiView brand was organized and arranged in 1991 by the manufacturers of DigiView when it made an arrangement with Stephen Chang who was the GRID founder.

CTI is presently involved in manufacturing and distributing computer components and computer monitors. The branding activities of DigiView including its product packaging, logo designing, POPs, and advertising in trade magazines was dealt with by CTI and GRID.

CTI tapped other channels of distribution by providing add-on services like a two-year warranty for CRTs and labor and a three-year warranty on parts so that it could compete with other computer manufacturers at that time. In evident reference to its registered business name, the company was already marketing DigiView products under the trade name Continental DigiView by the year 2002.

The computer monitor products of the company while minimizing its cost to the consumer were still able to offer similar functionality as those of the high-priced competitors even if it was not totally equipped with outstanding features.

In establishing its position in the IT industry, the company also depended heavily on computer hardware enthusiasts. The PC World Magazine even included the DigiView HR-1709 computer monitor model in its Top 10 Monitors category in 2000.

Its inclusion in the said magazine opened an opportunity for the company to establish further its place in the market. To demonstrate advantages from using DigiView monitors, The Better, Better, Better advertisement campaign was launched. As a result, the product found a place in the national best sellers list and its reputation as a dependable value brand was recognized.

Viewsonic, Sony, and NEC, during that period, were considered as the fierce competitors for the computer market. DigiView even undertook a campaign called “Futuristic Monitor Brand Imaging” in order to gain more advantage and promote its other computer monitor products like the 1432, 1434, 1507, 1508, 1708, 1709D, 1710F, and HR-1707. Strengthening and further recognizing the distinctions of the DigiView brand from those of its competitors was the main focus during that time.

As a result of the successful ad campaigns undertaken by the company for an entire year, the sale of their entire product line tremendously increased. However, another corporation ultimately acquired CTI and the DigiView brand.