Digital Research Technologies Drivers Update

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Company Name: Digital Research Technologies

Description: I/OMagic is a company which was established in 1992 and is involved in the development and marketing of optical storage devices, digital entertainment equipments, and various peripherals for Personal Compute systems.

The business divisions of the company include the Digital Entertainment, Digital Imaging, Optical Storage, and Multimedia and Input/Output Devices units. The marketing and distribution of the company’s products are done via several recognized computer retail stores using three distinct brand names.

Digital Research Technologies (DRT) is one of the brands used by the company in the delivery of its products to the IT Markey. In 2007 this brand name represented one of the business divisions of the I/OMagic company. For a time the company shelved the DRT brand name without explicit explanation for this action.

On October 23, 2001, the company re-launched the DRT brand to its retailers in the PC marketplace. The exclusive worldwide license for the use and distribution of the DRT brand resides with I/OMagic Corporation which it acquired as part of an acquisition during the first quarter of 2001.

Since the time of its re-launching, the DRT brand has delivered $20 million annual sales for the company according to its Vice President for Sales and Marketing, Paul T. McCauley. The market demand for the DRT brand name remains strong and is nearing the market performance attained by the company’s Hi-Val brand. The re-launching of the brand name is a testament to the management’s commitment in ensuring these products’s success in the competitive IT market.

DRT branded products include optical media, optical storage drives, and digital entertainment technologies which are available across the United States from merchants like MicroCenter Superstores and Best Buy. The DRT product brand has also included LCD televisions including home theater equipments.

The initial intention was to use the product brand exclusively for the introduction of LCD type products to the North American IT market. These products are considered as technically advanced and high-end but remain affordable to the budget of the average American consumer.

The company executives responsible for the efficient management and market direction include Tony Shahbaz (President and Chief Executive Officer), Thomas Gruber (Chief Financial Officer, Chief Operating Officer), and Don Wallis (Vice President of Marketing).

One of the most innovative products to be released in the market from DRT is the LiveCinema3.1 Digital Soundbar. This product is one of the most in-demand equipments in the market. It is capable of reproducing real life simulation of surround sound without the large quantity of speakers or the excessive cables.

The technology behind the product incorporates multiple speakers within the system and is based on the results from the researches on human perception of sound direction (HRTF). It relies on the fusion of signal processing with the acoustic calculations that results in flattering the ear without requiring additional rear speakers.

The company also supports high definition LCD televisions with resolutions ranging from 480i to 1080p. Each television incorporates two HDMI ports with ATSC tuners. The product is capable of producing 16 million colors using a contrast ration of 1000:1 or even 800:1. It is compact enough to fit into a 4.5-inch deep nook without using a TV stand. Main competitors of DRT in the industry are Exabyte Corporation, Seagate, Kingmax, Adaptec Inc, and Luminex Software, Inc.