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Company Name: Dazzle

Description: In 1996, Dazzle Multimedia Inc., which was formerly known as LA Vision, was established and at present, it holds its private enterprise’s headquarters in California. From the time it was founded, the company became the only one responsible for the development and marketing of the very first affordable software and hardware components intended for the Personal Computer which allows video compression by means of MPEG standards.

Afterwards, SCM Microsystems bought the company in 1999 in exchange for a substantial return to the company’s shareholders and investors. Four years after or in July of 2003, Pinnacle Systems Inc. agreed to purchase a Dazzle home video editing enterprise from SCM Microsystems, the total purchase price amounting to $21.5 million. In the agreement, Pinnacle undertook the responsibility of assuming certain liabilities and assets as well as all product inventory, rights, trade names, intellectual property, and all other rights connected with the business.

Throughout its prominence, the company attained fame for developing and marketing video products geared towards the personal computing market. Easy and quick capture, management, editing and communication of full video motion which includes still images are among those mainly allowed by the products. Vadim Dagman, the then Director of Software, had been taking much of the credit, and even spearheaded the development of award winning products like the Dazzle Digital Video Creator and Amigo.

MPEG-1 standards are the essential basis of these products. These standards defined high quality video with flawless integration of sills into majority of the Windows based applications. The data files output were placed under the Internet ready category, allowing a user to publish them on web hosting sites directly. To allow the usage of both digital and analog video recorders to capture, edit, and share digitized videos was the intention of Dazzle’s home video editing applications.

Non-stop product research and development conducted by Dazzle resulted to the introduction of USB based versions of the Digital Video Creator which includes the creation of the Digital Video Creator II; the focus of it being on the DVD quality of video production. Through the publishing features of the accompanying software, the video and still images files were uploaded to web pages or video email files instantly.

The products were intended for the deployment of multi-system that allows them to have room for both PAL and NTSC video standards. With regards to video capture and editing technology on a PC platform, IBM Corporation, Volicon Inc., Sonic Solutions., Adobe Systems Incorporated, and XOS Technologies, Inc., are among Dazzle’s most prominent competitors.

Dazzle Multimedia Inc. also contracted a prominent collaboration with top retail chains. These include Future Shop Superstores, NECX, Egghead Computer, Fry's, and CompUSA for the purpose of delivering their personal video computing software and hardware.