Datamax Drivers Update

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Company Name: Datamax

Description: Created in 1977 as a subsidized company of the Dover Corporation which trades at the New York Stock Exchange under the symbol DOV, the Datamax Corporation is focused in the production, design, and distribution of RFID and bar code labeling, as well as thermal demand printers, tag, ticket, label materials, and thermal transfer ribbon products.

The company maintains its headquarters in Orlando, Florida with William Bouverie functioning as its President from 2002. He is widely responsible for the comprehensive turnaround of the company.

The company maintains corporate presence across the U.S., China, Singapore, and the U.K. The company also has a preprinting and label converting plant located in Robinson, Illinois. Exclusive marketing of Datamax products are done through various resellers operating in over 65 countries around the world.

Dover Corporation’s Product Identification and Printing Group include Datamax and O’Neil. The desktop printer family of Datamax along with the comprehensive mobile printer line distributed by O’Neil delivers to the market a full range of printing solutions that can cater to virtually all requirements of any enterprise, corporate, or industrial environment. Datamax became a subsidiary of Dover in 2004.

In August of that year Datamax Corporation introduced to the IT market the A-Class RFID printer which is considered as the latest in a varied range of bar code and RFID printing solutions made available by the company to the market. This printer is intended for integration with various OEM LPA (Label Print and Apply) machines which are implemented in numerous high volume labeling programs in various consumer industries.

Datamax Corporation has attained the status of a major player in the barcode printing industry in the international IT market. The company’s perceived success is attributed to the combination of experienced senior managers brought in by Bouverie along with the technological advancements from its development team. Some of its most notable introductions in the area of portable barcode scanner and printers industry are the MP and EX2 product line series.

The EX2 successfully defined new industry standards for entry level thermal pricing markets by implementing a single button with one LED and auto media feature. The product was simplified for the purpose of ease of usage while maintaining a high printing quality using 32-bit multitasking processors featuring two megabytes of memory via a USB communication interface.

The MP family series on the other hand features the Nova and Compact printer series. Both of these attained relative recognition and success in the European market and is slowly gaining the same amount of credit in the international market.

The Compact Series has a printing solution of either 200 or 300 dots per inch (dpi) and is useful for printing texts, barcode and graphics, logos, Internet ports, USB interface, and two high speed serial connectors. The Nova Series features high performance thermal transfer and direct thermal printers with three different printing widths.

The company is also noted for supplying the market with Electronic Labels and Print head Cleaning, Laser Labels, TT Ribbons, Stock DT Labels, and Stock TT Labels products. Direct market competitors of Datamax include Symbol Technologies, Inc., Okidata, Intermec Inc., SATO America, Inc., and Zebra Technologies Corporation.