DataCard’s corporate headquarters is located in Minnetonka, Minnesota. The company employs 1,400 employees and covers service and support networks to more than 120 countries worldwide. Its annual revenues are estimated at 450 million dollars. Its competitors in the industry are listed as Fargo Electronics, NBS Technologies, and Zebra Technologies.
The company was established as a provider of solutions and technology for the production of plastic cards that would enable a financial transaction.

Todd Wilkinson has been the President and Chief Executive Officer since June 2008. Jeff Smolinski currently sits as the Senior Vice President of Operations and Will Tappij Gielen is the Senior Vice President of Global Sales, Service & Marketing.

The company introduced DataCard 1500 in the year 1971. It was the world’s first high-speed credit card personalization system. In the year 1986, Smart Cards were born. These are personalized cards that have programming capabilities through an embedded smart chip.
The year 1991 saw DataCard succeed in creating its first desktop photo ID system. It improved on the industry leading desktop card printers capable of printing monochrome photos on the cards.

In 1994, the company created the first mass-production system that could manufacture empty plastic cards, embed a microchip, and laminate them all in one quick process.

Together with the capabilities of smart chip and the photo ID system, it produced the first desktop card printer in 1999. It provided an in-line magnetic stripe with smart personalization capabilities.

The innovation continued with a passport laser engraver in 2000, a full-function card personalization system in 2003, and the first in-line, high-speed, 600dpi color personalization module ever in the year 2007.

DataCard was successful in its bid for Card Personalization Systems Technology (CPST), a provider of high-speed, ink-jet, personalization systems.

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